WebTips.Biz
Helping businesses profit from the internet
 
by Corp21
 
       [HOME/ABOUT]     E-MARKETING     [HOW TO]     [TOOL LISTS]     [REFERENCES]
(0) Intro   (1) Brochure   (2) Traffic   (3) SEO   (4) Guerrilla   (5) Pay4Clicks   (6) Email   (7) E-commerce   (8) Etc  

E-MARKETING >> Pay for Clicks
 
 
Google:
 
  • Main positions are by page rank.
     
     
  • Ads are on top and side.
     
     
  • Pay for the words you want at a "fixed" ($0.10) rate.
     
     
Overture (owned by Yahoo) powers almost everything else:
 
  • All positions are auctioned (unless now one bids).
     
     
  • More sophisticated (patented) auction process.
     
  Website created by Corp21