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E-MARKETING >> Monitoring your Traffic
Why monitor?
- Data is easily available. This is a big advantage over other forms of promotion.
- Fast feedback means you can respond quickly and save money.
What to monitor:
- Number of unique visitors.
- Where the visitors come from. (Search engine, links, forums, directly)
- What pages the visitors looked at.
- Stickyness. How many pages? Did they add to favorites?
- Number of downloads.
- Did they leave their email?
- And a lot more is available.
Examples of results:
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