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E-MARKETING >> Introduction
How big is the internet?
- Google now searches 8 billion web pages. This was 6 billion 2 years ago. (Source: Google home page).
- In July 1995, there were 120,000 active domains on the internet. In February 2005, there were 48 million active domains. (Source: TypePad.com)
- The 2004 USA e-commerce market was $120B and still growing by 20-40% per year. (Source: Economist 13-MAY-04)
- Women outnumber men as web surfers. (Source: Economist 13-MAY-04)
Key messages:
- E-marketing is really e-promotion.
- You must have a good product, at the right price.
- This product must be appropriate for promoting on the internet.
- E-marketing doesn't have to cost much.
- You can do most of the work yourself, even if you're not technical.
- It's a numbers game.
- Use the internet as part of your overall marketing plan, not as a replacement.
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